{"id":3104,"date":"2021-02-07T10:04:00","date_gmt":"2021-02-07T06:04:00","guid":{"rendered":"https:\/\/lr.bsulawss.org\/?p=3104"},"modified":"2024-02-29T11:56:11","modified_gmt":"2024-02-29T07:56:11","slug":"7bakustulrev129-02-2021","status":"publish","type":"post","link":"https:\/\/lr.bsulawss.org\/en\/volumes-en\/volume-7\/volume-7-1\/7bakustulrev129-02-2021\/","title":{"rendered":"The \u201cDark\u201d Reality of a \u201cFair\u201d Market: a Case against \u201cRacist\u201d Trademarks &#038; the Pernicious Precipices of Public Policy"},"content":{"rendered":"\n<cite>7 Baku St. U. L.Rev. 129 (2021)<\/cite>\n<br>\n<cite>Article language: English.<\/cite>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Abstract<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><em><strong>\u201cTo know values is to know the meaning of the market\u201d<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\"><em><strong>Charles Dow<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-justify\">The tragic death of George Floyd on 25 May 2020 and the subsequent protests (as a part of the #BlackLivesMatter Movement) that shook the world thereafter have once again, brought the deep-rooted issues of xenophobia and casteism to the fore. However, it is quite ironic that from India\u2019s Fair & Lovely Face Cream1 to America\u2019s Aunt Jemimah\u2019s Pancake Syrup2 \u2013 products with inherently racist and\/or xenophobic credentials are not just commonplace, but have also shown solid growth across capital markets worldwide.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">As the origin of any marketable product lies in the realm of Intellectual Property (IP), the present article seeks an answer to just one question. Is it possible to refuse the registration of, or to delist a Trademark on the account of it being \u201cracist\u201d or \u201cxenophobic\u201d and thus opposed to the principles of public policy? If so, are there any legal hurdles involved?<\/p>\n\n\n\n<p class=\"has-text-align-justify\">The authors shall try to answer this question by looking at past and present instances of Trademark Application rejections, Case Laws\u201d and National and International regulations. This paper shall also seek to move a step forward from Bonadio\u2019s publication related to \u2018Racist Trademarks\u2019, published in the Marquette Intellectual Property Law Review3 by looking at how the #BlackLivesMatter and #MeToo movements have proven how the antediluvian principles of \u201claissez faire\u201d and \u201cPublic Policy\u201d ignore certain deep-rooted truths about caste, race, economic privilege and the deeply fractious nature of social milieus in America and other Commonwealth states.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/files\/archive\/volume7\/issue1\/7BSULawRev1.7...pdf\">Download: PDF<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>7 Baku St. U. L.Rev. 129 (2021) Article language: English. Abstract \u201cTo know values is to know the meaning of the market\u201d Charles Dow The tragic death of George Floyd&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[156],"tags":[],"coauthors":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The \u201cDark\u201d Reality of a \u201cFair\u201d Market: a Case against \u201cRacist\u201d Trademarks &amp; the Pernicious Precipices of Public Policy | BSU Law Review<\/title>\n<meta name=\"description\" content=\"7 Baku St. U. L.Rev. 129 (2021) Article language: English. 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